innocent Drinks Case Study
    innocent Logo

    Building Supply Chain Confidence and Capability at innocent Drinks

    Food & Beverage (FMCG) • UK & Europe

    Challenge

    As a leading natural drinks brand known for its purpose-led ethos and entrepreneurial culture, innocent Drinks is built on the energy and creativity of its people. But with growth came new complexity - and the supply chain team began facing challenges that called for deeper expertise and broader perspectives.

    Two key risks had been identified internally:

    • 1
      A brilliant but relatively inexperienced team, often reinventing supply chain processes due to a lack of foundational knowledge.
    • 2
      A narrow mindset, shaped primarily by innocent's existing supply chain history and internal ways of working.

    The business recognised that unlocking greater value from the supply chain would require external support - both to upskill the team and challenge long-standing assumptions.

    Solution

    innocent partnered with Grange to co-create a programme of:

    • Targeted training on supply chain fundamentals
    • Coaching support to apply new tools and frameworks in daily work
    • Strategic consultancy to broaden thinking beyond innocent's existing network

    The approach was designed to be:

    • Practical and action-oriented
    • Aligned to innocent's values and culture
    • Empowering, rather than prescriptive

    Grange's deep experience in supply chain planning - combined with their ability to speak the language of a modern, agile brand - proved to be a powerful combination.

    Impact

    The programme delivered measurable and cultural benefits across the supply chain function:

    Common Language & Toolkit

    Teams now share a unified approach to decision-making

    Enhanced Confidence

    Individuals feel more empowered to address inefficiencies

    Improved Retention

    Uplift in team retention - critical in a competitive talent market

    The training helped unlock both immediate wins and longer-term mindset shifts, enabling innocent to extract more strategic value from its supply chain.

    A Refreshing External Perspective

    Grange brought an outside-in lens, helping challenge entrenched assumptions while building internal capability. Their approach combined deep knowledge with real empathy for the innocent culture, striking the right balance between instruction and co-creation.

    Customer Quote

    "We knew we had a brilliant, driven team - but we were reinventing the wheel far too often. Grange helped us shape and deliver a programme that addressed our knowledge gaps, challenged our existing thinking, and empowered the team to drive change."
    "As a result, we've seen stronger capability, greater retention, and a shared language that's helping us move faster, together."
    - Daniel Angadi, Head of European Supply, innocent drinks

    Project Overview

    Customer

    innocent Drinks

    Sector

    Food & Beverage (FMCG)

    Regions Covered

    UK & Europe

    Focus Area

    Supply Chain Fundamentals, Team Coaching & Capability Development

    Key Results

    Common language & toolkit established

    Enhanced team confidence

    Improved talent retention