Driving Global Logistics Transformation at Diageo
Consumer Goods (Beverages) • Global Implementation
Challenge
As one of the world's leading premium drinks businesses, Diageo operates a complex, global supply chain serving over 180 countries. Within its logistics network, the business identified significant opportunities to enhance performance, reduce costs, and improve relationships with third-party logistics providers (3PLs).
To realise this potential, Diageo sought a trusted partner to support a large-scale capability uplift programme across multiple regions. The objective was twofold: to align global logistics teams with best practices, and to embed sustainable improvements through high-impact learning interventions.
Solution
Grange was selected to design and deliver a comprehensive training and enablement programme focused on logistics process excellence. The programme was rolled out across:
- Europe
- North America
- West & East Africa
- Australia
- South East Asia
Each region received tailored learning experiences that blended strategic content with practical application - ensuring consistency in delivery while adapting to local business cultures and maturity levels.
Grange's delivery model combined:
- Interactive workshops and simulation-based learning
- On-the-ground coaching and capability uplift
- Global trainer pool with regional cultural fluency
- Strategic alignment with Diageo's logistics transformation programme
Impact
The training programme formed a central pillar of Diageo's broader logistics transformation initiative, which publicly targeted a 10% reduction in overall logistics spend - a goal that is on track to being achieved.
Beyond ROI, the programme delivered critical intangible benefits, including:
- A marked uplift in logistics team performance
- Improved collaboration with 3PL partners
- Stronger internal alignment across global logistics functions
Cultural Relevance & Global Delivery
Grange's trainers demonstrated clear understanding of regional differences, adapting seamlessly to local needs while preserving programme integrity. This cultural intelligence was key to building trust and ensuring high levels of engagement across all geographies.
Customer Quote
"The global logistics training delivered by Grange has been a great success and a key part of our wider transformation programme. We're on track to achieve the publicly stated target of reducing our overall spend by 10%, which represents a significant return on investment.
Beyond the financial impact, we've seen a tangible uplift in the performance of our logistics operations and a marked improvement in relationships with our 3PL partners. The quality and consistency of delivery across regions has been seamless. I would certainly recommend them going forward."- Senior Supply Chain Leader, Diageo
Project Overview
Customer
Diageo
Sector
Consumer Goods (Beverages)
Regions Covered
Europe, North America, Africa, Australia, South East Asia
Focus Area
Global Logistics Training & Process Optimisation
Key Result
10% reduction in logistics spend