Carlsberg Case Study
    Carlsberg Logo

    If Carlsberg Grange did Lasting Adoption... 😊

    Brewing & Beverage • Europe (Pilot Market)

    Challenge

    As one of the world's leading brewers with a presence in over 150 markets, Carlsberg has placed digital transformation at the heart of its long-term supply chain strategy. But for Carlsberg, transformation isn't just about adopting new platforms - it's about evolving people, processes, and performance in parallel.

    With the rollout of Kinaxis as a new planning system, Carlsberg needed a partner who could support more than just technical enablement. They sought a team that could drive local engagement, ensure user adoption, and help embed the change in day-to-day behaviours.

    Solution

    Grange joined Carlsberg at the early stages of their Kinaxis journey, working closely with the project team to support a pilot market rollout. The collaboration focused on:

    • User training and adoption strategies tailored to the local operating context
    • Process optimisation aligned with Carlsberg’s long-term supply chain goals
    • Hands-on workshop facilitation to ensure buy-in and behaviour change
    • Seamless collaboration with internal teams to "paint the programme Carlsberg's colour"

    Grange's flexible yet structured approach allowed the delivery to be both consistent and highly contextualised - striking the right balance between global best practice and local nuance.

    Impact

    The results in the pilot market have been both measurable and strategically encouraging, including:

    13%

    improvement in forecast accuracy

    15%

    reduction in planner time spent on key tasks

    2%

    increase in on-time in-full (OTIF) delivery performance

    Faster Planning

    More agile planning during demand spikes

    These gains provide early validation of the broader digital planning vision Carlsberg is building towards.

    A Trusted, Practical Partner

    The relationship between Carlsberg and Grange was rooted in trust, adaptability and professionalism:

    • Grange brought structure without rigidity, adapting processes to fit how Carlsberg works
    • Grange’s workshops were described as “10 out of 10”: interactive, energetic and practical
    • Programmes made use of a “thinly sliced agenda”, incorporating multiple learning styles
    • On-the-job assignments ensured training translated into business results with measurable ROI

    Adoption worth raising a glass to.

    Customer Quotes

    "Grange helped us drive early success in our Kinaxis transformation. Their training and optimisation support made a real difference - improving forecast accuracy, freeing up planner time, and increasing OTIF delivery. Their workshops are best-in-class and their flexibility made working with them effortless. Yes, the programmes are enjoyable - but more importantly, they deliver results."
    - Neil Bales, Group Supply Chain Transformation Director, Carlsberg
    "I wanted to thank you again for your great work in the past months, building the foundation of our OnePlan capability building learning platform. It has been a pleasure working with you, and all the team has had a very good experience connecting and working with you. Thank you for the professional, structured and high quality delivery of the project, in time and in full 🙏"
    - Sisi Küng-Roco, Senior Manager - Supply Chain Transformation, Carlsberg Group

    Project Overview

    Customer

    Carlsberg Group

    Sector

    Brewing & Beverage

    Regions Covered

    Europe (Pilot Market)

    Focus Area

    Kinaxis Enablement, Training & Forecasting Optimisation

    Key Results

    13% forecast accuracy improvement

    15% reduction in planner time

    2% OTIF delivery increase